For the 50th anniversary of the M brand, which started as BMW Motorsport, BMW will bring back a classic logo for some models as well as 50 old colors including Daytona Violet and Macao Blue.

BMW enlisted the help of its Individual departments to create an appearance package named Golden Thunder for the 8 Series.It wraps the inside and the outside in black and adds a handful of gold ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

The 50th anniversary of BMW has been spoken about on many occasions in recent months, particularly because BMW will reveal the BMW M4 CSL to celebrate. The German automaker's performance division ...

Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" By.

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

The first-ever BMW logo was round, just like Rapp Motorewrke’s emblem. It featured two golden rings, and the letters ‘BMW’ were etched on the outer ring. The colours of Bavaria ...

What's more, the Golden Thunder Edition includes gold 20-inch alloy wheels, a gold-finished M rear spoiler, and gold mirror caps. Meanwhile, BMW's Individual High Gloss Shadow Line throws in a set ...

BMW advert 'burns' logo on to cinema-goers' eyelids so they can see it when they close their eyes. By NIALL FIRTH FOR MAILONLINE Updated: 05:50 EDT, 21 December 2010 ...

Ushering in the next-generation of two-door M performance cars for BMW, the new M4 Concept was officially unveiled at the Pebble Beach Concours d'Elegance last night after an unceremonious embargo ...