In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Motilal Oswal's note is optimistic about Kirloskar Oil Engines (KOEL), highlighting improving demand trends and stabilising ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Consistent’s upcoming B2C Portal plans to present an exciting lineup of innovative consumer technology products, and aims ...

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...