Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

As a software vendor, getting your product in front of the right audience is crucial. One of the best ways to reach business buyers is by leveraging B2B software comparison and review platforms. These ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

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MaxDRIVE is helping B2B companies in the Louisville, KY area improve authority and close more deals through its newly available content marketing system.

But B2B software sales are incredibly complicated ... its clients to put together reports and paint a picture of how B2B marketing efforts lead to sales. The dataset is, therefore, limited to ...

Bangalore (Karnataka) [India], February 6: AeroLeads, a leading B2B contact database software company ... firms to accelerate their sales and marketing efforts. Industry giants such as TCS ...

VANCOUVER, British Columbia — Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as SoftwareSelect, to ...