For all the talk about advanced segmentation models based on customer behaviors and attitudes, many B2B companies still rely heavily on “easy” grouping of customers – by product line, geography, ...

Use fine-grain segmentation for targeted job functions. For example, if you sell to IT, you can further segment that into networking, architecture, and security, among others. 3. Company Size Few B2B ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

AI-based customer segmentation tools such as Baremetrics and Optimove have built-in customer segmentation dashboards that help you personalize and study every aspect of your client segment and easily ...

Partnering with Brandmovers, NABCO executes 15–20 promotions annually, driving significant ROI and fostering stronger ...

Despite advances in data, tools and technology, most B2B ... better customer insights would improve their ability to connect with audiences. A similar proportion said audience segmentation and ...

B2B marketers are turning to AI to better personalise customer journeys, enabling them to provide more targeted information at the right time and better align sales and marketing teams, which is ...

Often B2B research focuses on ultra-rational 'tick box' factors. This project sought to challenge this precedent, exploring how B2B decisions are far more influenced by changing socio-cultural factors ...