Leading this charge is London College of Fashion’s Innovation Agency, FIA, who partnered with augmented reality pioneers HoloMe to present selected collections of London College of Fashion MA ...

Forbes contributors publish independent expert analyses and insights. Tech & gaming exec, futurist, & speaker on spatial computing, AI & AR. Fashion week is out! At least that’s what luxury ...

Augmented reality takes some of the stress out of that decision by combining tech with fashion and allowing you to try on that purchase before you actually take the plunge.From clothing and shoes ...

Augmented-reality fashion is the new dress code for New York's Collina Strada. [Photo/Charlie Engman/Courtesy of Collina Strada] Is virtual fashion a progressive future for fashion brands as we ...

Secondly, augmented reality is poised to help shoppers see ... without having to try anything on physically - the implications for the fashion industry are huge." Admitting that such technology ...

Virtual and augmented reality is about much more than just gaming. It’s a trend that’s expected to grow rapidly and consume almost every part of our physical lives, including fashion.

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Augmented Reality (AR) is changing the way we shop ... is betting big on AR in fashion: In 2021, it acquired Vertebrae, a company that helps brands like David's Bridal, Herschel backpacks ...

In the context of fashion, however, augmented reality is only just beginning to take off. However, it has a number of applications that have the potential to disrupt the industry. Curious?

Eternitee, an augmented reality platform, is looking to change the way consumers interact with fashion with its classic white T-shirt that can turn a blank canvas into a hub for digital content ...