And while we wouldn’t go so far as to say that augmented reality on the iPhone has been a game-changer thus far, the potential is certainly there. One of the more intriguing ARKit demos we’ve ...

Earlier today, Goldman Sachs analyst Simona Jankowski said that there’s a strong chance Apple will incorporate augmented reality features into the iPhone 8. In a note obtained by Benzinga ...

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Apple is integrating augmented reality technology into the iPhone’s camera app, a person familiar with the matter told Business Insider. The effort, which involves teams from several acquired ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

Explore Apple’s WWDC 2025: iOS 19, iPadOS 19, VisionOS 3, macOS 19, and potential Mac Pro announcements and much more.

Apple has made a revolutionary announcement that will transform the future of augmented and mixed reality with the release of ...

Apple reportedly canceled its augmented reality glasses project earlier this ... Apple had originally intended for it to pair with the iPhone but, due to using too much battery power, decided ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...