In contrast sans-serif fonts, such as Arial, Helvetica and Futura, are simply fonts that don't have serifs' 'sans' being French for 'without'. (In the image above, the 'A' and 'a' on the right are ...

These are considered best for longer text passages. Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and ...