Mission and vision statements can be great means to give an ... “be the number one firm,” “drive innovation,” “Excel at everything we do,” etc.). But at the bottomline, no one knows ...

Based on my position as founder and chief creative officer at a branding firm that helps clients develop concrete mission and vision statements, I'd like to set the record straight. Let's start ...

However, when used properly, vision and mission statements can be very powerful tools, especially for new and small firms. Just as a successful coach has a vision for putting a team together and ...

Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your brand messaging architecture. All your marketing, product and sales messages ...

Grace Design Studios, which is backed by Bernhard Capital, has acquired CRGA Design, a Baltimore-based architecture, interior design, and planning firm that specializes in healthcare facility design.

The original version of this story was published on The American Lawyer While most firms have some sort of mission statement, or what they consider a vision, as to who they want to be, executing ...

A mission statement might slightly overlap with other marketing content but it's different from a vision statement, value statement, brand, or slogan. Mission statements serve a dual purpose.