The House of Swiss Arabian, the leading pioneer of luxury perfumery in the middle east, proudly announces the official launch of Incense 01 – Extrait De Parfum, an intense unisex creation joined the ...

Lattafa has become admired as a label representing luxury, class, and high quality in the field of perfumery. We have curated ...

In a market filled with mass-produced fragrances there something undeniably enchanting about the Middle Eastern tradition of crafting aromatic treasures Anyone who has wandered through a Middle Easter ...

Saudi Arabia’s perfume market fuses cultural flair, youthful innovation, and tourism-fueled demand. Signature oud symphonies, artisanal blends, and global partnerships sustain an evolving industry, ...

Hussein Adam Ali, founder and chairman of SAPG, speaks at the launch of the group's largest flagship store at The Dubai Mall Swiss Arabian Perfumes Group, a UAE-based perfumery pioneer ...