Joining the company at 17, she rebranded Frooti, launched Appy Fizz, and expanded Parle Agro’s portfolio. With strategic innovation and market insights, she aims to make it a Rs 20,000 crore company ...

Speaking on the announcement, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, said, "Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience. With its signature taste and ...

The Gauhati High Court has ruled that fruit pulp and juice-based carbonated drinks fall under the lower 12% GST slab instead ...

Speaking on the announcement, Nadia Chauhan, joint managing director & CMO, Parle Agro, said, "Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience. With its signature taste and ...

Parle Agro has brought Vicky Kaushal on board as the new face of Appy Fizz, adding star power to the sparkling fruit drink’s identity. Alongside this announcement, the brand has launched its ...

The campaign is designed to strengthen the brand’s presence across TV, digital, and social media platforms. Appy Fizz, which pioneered the fruit-flavoured sparkling drink category in India, continues ...

Frooti accounts for 60 per cent of the company’s revenue and is the second player in the mango drink space with an overall market share of 20 per cent. “Before we launched Appy Fizz ...