New uses are emerging every day. The marketing community across Harvard Business School (HBS) can benefit from the applications of AI, and several groups have already begun to use it in their ...

But how exactly is AI being used in marketing, and what are the most impactful real-world applications? Let’s explore some compelling AI in marketing examples and examine how this technology is ...

so we decided to poll and interview over 50 ML and AI marketing executives. The goal: to determine the industries and applications with the most promise. The full ML-in-marketing survey, conducted ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

Marketers using agents and the right AI stack are dramatically accelerating workflows and development cycles following a new practice called Vibe Marketing.

Another impactful business application for predictive AI ... identify new growth strategies and opportunities in marketing and sales. Using AI-enabled customer relationship management (CRM ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

The rise in Generative AI has made it easier to produce more content in less time and with less effort. So, will AI usurp ...

This course provides a broad introduction to Artificial Intelligence (AI), Machine Learning, and other new emerging technologies that influence Marketing. The course will cover basic concepts in each ...