Amazon is the latest company to step directly into the raging Internet-fire fueled by updates to beloved — or at least familiar — logos. In the past decade, Airbnb’s new logo was compared to ...

Amazon has redesigned its shopping app logo after some people said the logo ... replacing the jagged tape with a square. lmao I completely missed that amazon quietly tweaked its new icon to ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

The new logo was supposed to resemble a piece of packing tape however the moustache-shaped square, sitting above the smiley face, was repeatedly linked to Hitler. Amazon redesigned the logo again ...

Last Fall, Amazon gave Square a good scare when it announced its very own mobile card reader. The system, called Amazon Register, worked a lot like Square: small businesses could use a small ...

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

The logos of some of the most well-known companies are so recognisable, they're identified worldwide - even by those who haven't patronised their services. One such brand is Amazon, whose ...

COMPANIES are known for hiding clever messages in their logos. Little do some online shoppers realise, Amazon has one too. You may never look at the Amazon logo the same way again next time you ...

At only 18 years old, Amazon’s logo arguably has yet to reach iconic status. But its brand marque – the orange lower-case typeface underscored by a smile – is irrefutably ubiquitous.