Currently, Amazon’s advertising products require visual real estate to display. How might promotional opportunities evolve in a voice-first environment? Will brands eventually be able to sponsor ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon has rolled out its most extensive brand update since 2000, appointing design studio Koto to lead an 18-month refresh of its visual identity across its core brand and more than 50 sub-brands.

The scale of Amazon’s expansion since ... created independently by different brand teams, which led to what Koto calls “a patchwork of styles and visual languages.” Instead, a new set ...

As more brands turn to AI to help ... even if it isn’t sold by Amazon. Amazon’s previous updates to its search experience span across visual and generative AI. The company recently redesigned ...

On Wednesday, the company announced five visual search features ... consumers can add text to specify a brand, color, material, or the desired dimensions. Amazon’s search results will surface ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Amazon's new visual search features follow its previous ... But the era of the DTC brand as we know it is over.

The retailer announced on Tuesday the test of a new Amazon Shopping feature that will redirect shoppers to other brands’ websites if they search in the app for a particular product that Amazon ...

“Many of the obscure brands that are exclusive to Amazon are factory developed or factory direct brands,” says Lori Fields, Amazon Marketplace strategist at digital agency Jay Street Partners.