The pillow retails for just under 30 bucks. You can also get a Yankees teddy bear pillow pet, if you happen to be a terrible person. I actually think the Phanatic one is much cuter.

Pillow Pets are a transforming toy that changes from a pillow to a toy pet. ... Older boys were asking for Star Wars Lego, while the younger boys wanted Kingdoms or Alien Quest Lego.