The fashion industry is at the cusp of a technological revolution as H&M announces its intention to create digital clones of its human models. This groundbreaking initiative has sparked a dialogue ...

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

Digital twins, a term traditionally rooted in engineering and manufacturing, refer to virtual representations of real objects or entities. In the context of the fashion industry, these digital ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.

As fashion navigates this technological inflection point, industry leaders must consider not merely what can be automated but ...