The emotional meanings you find in symbols take over your rational self and persuade you to make decisions regarding an advertising message. Marketers use semiotics to tug at heartstrings and base ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

should a symbol be unmemorable or average, its impact on the candidate’s campaign will likely be negligible," he said. The biggest conference is back! Experience the future of marketing with 500 ...

Included in this decision is a consideration of global or local advertising strategy, and specifically the implications of using a symbol that represents the market or the brand’s origin. While ...

Total advertising expenditure in China reached $120 billion in 2009 (Ng, 2010), making it the fourth largest market in the world. And that figure still is growing, with cautious predictions that it ...