Energizer Bunny exemplifies the key benefit: energy. Returning to jingles, slogans, symbols, and mascots to communicate advertising ideas and personalize brands makes sense based on earlier successes.

Indian rupee symbol History is littered with nationalistic symbols — some have faded into obscurity while others still remain culturally relevant. Looking back, Kumar says it’s a challenge for ...

Total advertising expenditure in China reached $120 billion in 2009 (Ng, 2010), making it the fourth largest market in the world. And that figure still is growing, with cautious predictions that it ...