Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in retrospect, a revolution delivered in just 8KB. Since that first ...

So-called banner ads are increasingly ignored, they say, and will gradually disappear. They expect search ads, which already account for about 60 per cent of online advertising, to take over ...

A world famous Oxford museum is at the centre of an unsightly row over two advertising banners. Managers of the Ashmolean Museum said despite the Ashmolean's illustrious reputation and grand ...

HOT SPRINGS – The city of Hot Springs wants to work with local businesses to design a two-sided, full color branded banner, using images from the business – for example, a juicy hamburger for ...

Miami: If you visit the beach near Miami this winter, you may witness technology designed to shake up both the aviation and advertising industries: a drone towing a large banner through the sky ...

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...