Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

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There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...