What beachgoer hasn't looked up to see a small plane towing a banner inviting them to try a new beer brand, restaurant or ...

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in retrospect, a revolution delivered in just 8KB. Since that first ...

Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when brands and app developers revitalized the antiquated ad format. Since then, ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Epom, a leading ad tech software platform, has released its comprehensive report on ad banner formats performance, geo, and device statistics.. The report, based on extensive data analysis of DSP ...