Sports brand adidas has unveiled a new strategy that focuses on its direct-to-consumer (DTC) business. According to a press statement, adidias' investments into product development, marketing ...

But it faces stiff competition from Nike and Asics, which are both upping their marketing investment in the category in the coming months. Adidas plans to extend the Boost strategy to other sports ...

Adidas and Vans and their prices are almost all at the same level." Liang of UBS Securities added: "If Nike insists on maintaining the high price strategy in China, it will definitely yield the ...

Adidas is considering price increases should the Trump administration ... In the meantime, Adidas is focused on a strategy that includes modernizing its fleet and less emphasis on the mix ...

Adidas said it could not yet determine price increases and held off raising its full-year outlook due to global trade tensions, despite strong first-quarter profits. The sportswear giant said it ...

Expecting a hike of up to $1.8bn in the cost of sourcing its products over the next five years, German sportswear giant Adidas Group is realigning its supply platforms – including an "aggressive ...

The environmental strategy is based on delivering process efficiencies across all stages of production, from product design, development and sourcing to logistics, own sites and IT systems. As a ...

Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report. Rooted in the company’s core belief that sport has the power to ...

(Source: Adidas) As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its ...