Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape ...

so does the logo.Many logos are based around a nameor the initials of the company.Others are more abstract shapes,symbols or pictures.These logos don't actuallysay what the business does ...

Gaston van der Laar and Lianne van der Berg Weitzel Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical ...

The emblem was designed in an abstract and asymmetrical shape ... logos that are instantly recognizable. These logos use clear and simple shapes and fonts that help people quickly identify ...

A British design studio reduces some of the world’s most recognizable logos to abstract paintings ... everything but their most basic graphic shapes, then threw them on canvas.

which show the original logo morphing into the geometric version. According to Trollbäck+Company, the studio reduced the updated mark down to its core components, broke it apart, and then used the ...