Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape ...

Gaston van der Laar and Lianne van der Berg Weitzel Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, describe three research studies which look at the critical ...

A British design studio reduces some of the world’s most recognizable logos to abstract paintings ... everything but their most basic graphic shapes, then threw them on canvas.