In a new redesign, alongside announcing the new ATP World Tour Cup, the governing body of men's tennis has updated their logo. In a slick new font with a player in the middle of the logo ...

A view of the ATP logo on an official net on the grandstand court during the Western and Southern Open tennis tournament at Lindner Family Tennis Center in Mason, Ohio, USA, on Aug 14, 2019.

Close up of the net and ATP logo during the Rogers Cup tennis tournament at Stade IGA in Montreal, Quebec, Canada on Aug 8, 2019. [Photo/Agencies] WASHINGTON - The ATP has announced it will be ...

According to the official ATP website, the plans are designed to transform the way that men’s tennis is promoted across the world. The re-brand includes a new logo, visually-distinctive assets that ...