Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost ...

The platform is full of ASMR-inspired covers, or whisper tributes, of her music. There's a reason Billie's a favorite of the ASMR crowd. Her music uses key principles of ASMR to redefine the sound ...

But ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.

These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...