VERMILLION, S.D. (Dakota News Now) - The University of South Dakota has unveiled a new secondary logo for the Coyotes. The modern, sleek design features a coyote with red eyes and a snarl.

The late Steve Weston said it best when he covered the Coyotes’ original logo reveal for The Republic on April 8, 1996, writing that “if anyone expected a logo that looked something like Wile E.

The Coyote logo will be on athletic uniforms and Coyote gear, which can be purchased at the Charlie’s Bookstore & Fan Shop. USD started discussions about how to move the mascot mark forward in 2016.

VERMILLION, S.D. (USD) — The University of South Dakota and USD Department of Athletics unveiled a new secondary logo for the South Dakota Coyotes Thursday evening. Its sleek design, depicting ...