If you aren't a fan of rum, you can substitute the rum for bourbon or flavored ... candy coating and then roll the pretzel ...
The best Swedish candy comes in so many forms. It can be soft like a fruit snack, chewy and dense like a gummy, or even a version of hard candy. The flavors can be sweet and sugary, sour and tangy ...
but I found it tasted more like apple-flavored candy than apple juice. It lacked any sort of tang, and in my opinion, it wasn't refreshing. Snapple's fruit punch was much too sweet for me.