Employee Peter Drake(File photo) The storefront on NW 21st Avenue that had been occupied by Northwest Bicycles for 32 years has re-opened after a complete renovation. The new shop is 21st Avenue ...

Rupert Murdoch unveiled the brand new logo for 21st Century Fox through an internal memo to all News Corp. staff that was obtained by TheWrap.

News Corp. has unveiled its corporate logo for its new incarnation. The company, following the spinoff of its publishing assets, plans to take the name 21st Century Fox.

The logo is a volatile instrument. ... Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar.

Earlier this month, Rupert Murdoch unveiled the new 21st Century Fox logo to a mixed reaction. Some were impressed by Pentagram’s stripped-back design, others were left unconvinced.