Amid screwing up its South Park deal and selling out its journalists, Paramount is abandoning the clunky “Paramount+ with SHOWTIME” moniker from its ad-free premium tier. Announced on its support page,

The Paramount Plus Premium tier will still feature Showtime programming, but it won’t feature the TV network’s name. ” Paramount Plus with Showtime ” has always been one of the more awkward bits of branding to come out of the streaming era, but soon subscribers will know the tier by another name.

The Showtime brand might finally be dead. Last year, Paramount killed the Showtime standalone streaming service, folding it into the Paramount Plus streaming service as Paramount Plus with Showtime. Now,