From the day we opened the first store in the centre of Maidenhead, we've firmly believed that one of the key ingredients to our success is employing fish keepers. Our staff are people who share your enthusiasm and as the UK's leading chain with outlets nationwide, each branch has its own character and specialities. Striving to educate, support and share our passion and expertise for aquatics to help fuel and innovate the future of aquatics both in our stores and online. Likewise, the needs of the livestock are our up-most priority. By creating our very own 'Livestock Charter', we aspire to meet the highest welfare standards in the industry. We will never knowingly sell products that compromise the livestock in anyway. Our expert teams, online and offline, deliver product and livestock with in depth knowledge and passion, informed by latest research and current best practice. Come in and talk to the Fishkeeper!